More On MasterCard's Soccer Sponsorship Save
Robin Sidel reports for the Wall St. Journal on Wednesday's court decision that ruled in favor of MasterCard retaining its sponsorship rights to the World Cup and other FIFA events. Visa International had earlier this year announced it had successfully negotiated with FIFA for the rights. The text of the judge's decision (PDF) is available online. The decision is an amazing read of how the negotiations for the sponsorship played out - including even a story about an audio recording of one key meeting with a mysterious "gap" at a critical point on the tape!
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