Google Checkout Now Free For Merchants Through 2007

Google has announced it is extending its original offer to provide Google Checkout free to merchants through the end of 2006 - by extending the free processing offer for all of 2007 as well! "From now through December 31, 2007, we'll process all of your Checkout transactions for free." Google has also enhanced merchant coupon creation features, introduced email invoicing, and simplified website integration of Google Checkout for merchants. ""In a retail sense, using Checkout as a loss leader to get market share works for Google, because they will make it up with more advertising, which is highly profitable," says Martin Pyykkonnen, an analyst at equity firm Global Crown Capital, as quoted in an article by Jefferson Graham about the Google Checkout promotion in USA Today.