Bank 2.0: Remaking Your Financial Website for a Web 2.0 World
Online Banking Report has published a new analysis of Web 2.0 features as they apply to banking websites titled "Bank 2.0: Remaking your financial website for a Web 2.0 world". The report "covers the increasingly common use of blogs, feeds, web video, and other interactive features" - explaining which features are most important for financial institutions and how they can be profitably implemented.
Many banks have updated their Web presence with communication tools that were formerly only within the purview of cutting-edge technology companies. This latest report, "Bank 2.0: Remaking your financial website for a Web 2.0 world," includes a detailed guide to financial institution blogging, RSS/XML feeds, and more. Bank 2.0 presents established design guidelines for these communication techniques, as well as an analysis of the risks and benefits of implementation. Featured sections include:This exclusive research is available only from Online Banking Report and is a must-read for marketing personnel and bank executives involved in online marketing efforts. It can be downloaded immediately after purchase at www.onlinebankingreport.com.
- 45 Reasons your financial institution should be blogging
- 27 Blogging risks
- Web 2.0 toolkit for financial institutions
- A look at blogs from Wells Fargo, VanCity, and Verity Credit Union
- Current list of financial institution blogs
Companies mentioned: City National Bank, Digital Mailer, New York Times, RBC Financial Group (Canada), PayPal, TechCrunch, Upcoming.org (Yahoo), Verity Credit Union, VanCity Credit Union (Canada), Wells Fargo, Zillow, Zopa (UK).
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