An Update From ClickandBuy

Version 2.0 enhances the merchants’ ability to offer many more billing options – debit and credit cards, eCheck and the phone billing of digital content. Phone billing, which is popular in Europe, will be introduced by ClickandBuy during the Spring of 2007. With this new version, the company will also unveil a peer-to-peer payment system in 2007 where consumers can buy and sell digital goods to one another.

The new platform offers consumers more options, such as the ability to create a personal account – similar to a bank account - with a balance, eliminating the need to “pay as you go.” eWallets or pre-paid accounts can be created to store cash and keep money on deposit for all forms of digital content – from games, songs, streaming media, movies, PDFs and podcasts. The eWallet functionality allows merchants to sell more types of digital content all at one time (yearly subscriptions, monthly offers or micropayments). The new platform gives users the chance to set personal spending limits and to opt out of adult content, which allows parents to monitor digital entertainment in the home.

Along with the upgraded payment platform, ClickandBuy created a new logo as well as a new look and feel across its website. Click&Buy becomes ClickandBuy, making it consistent across all url’s and territories. Based on the findings of extensive market research, the new identity is seen to be cleaner, more recognisable and easier to navigate, while being customisable by web merchants to match their color schemes. New designs and layouts were created to improve the usability and communication between merchants, customers and ClickandBuy. This is designed to enhance merchant brand recognition and in return increase purchase levels and revenues.

ClickandBuy is already Europe’s prominent payment system and has 7 million account holders and 7,000 merchants worldwide. This past year the company received $23 million in venture funding, and Deutsche Telekom (DT) bought a 10 percent stake in ClickandBuy in August 2006. Part of the DT investment is the opportunity to take payments through the 17,000 Hot Spots of T-Online globally.

For its expansion plans, ClickandBuy will extend its brand into South America through a partnership with TELMEX– the largest telco in Latin America. The next market to address is Asia. ClickandBuy CEO Norbert Stangl said “The market in Asia is the largest economic challenge of the next years. Our partners in Europe again and again express their desire to use ClickandBuy in Asia. We will now rise to this challenge.”

ClickandBuy is more than a payment processor. Merchants outsource all or part of their eCommerce activities to ClickandBuy, who not only manages the payment process, but also offers live customer support for consumers, credit card fraud detection, monthly invoicing and easy implementation of various payment methods. ClickandBuy processes, handles and manages digital content for games, songs, movies, streaming video, podcasts, VoIP calls, television, publishing and mobile devices.

ClickAndBuy is the leading payment provider for digital content and e-services for online and mobile content. As an ASP, ClickandBuy also works with merchants regarding fraud detection and provides live customer support. Besides providing services directly to merchants, Click&Buy has established licensing agreements with telecom companies Swisscom and TELMEX. About 7 million consumers and over 7,000 online merchants are successfully using ClickandBuy worldwide. Many brand names utilize ClickandBuy for digital payments, including Apple iTunes, Skype, EA Link from Electronic Arts, Codemasters, Univision, iVillage and SanDisk. By taking payments through ClickandBuy, merchants - like Apple iTunes - can offer more than 40 different payment types to its customers across Europe on a single contract and system. Add to these 40 payment methods, multiple currency capability, language support and local payments knowledge, ClickandBuy really does represent the best of Global (reach) and Local (capability) in the world of web payments. For more information about Click&Buy, log on to the website at http://www.clickandbuy.com.