Visa Announces “$100K Holiday” Promotion
Visa USA has announced “$100K Holiday from Visa,” an "integrated national promotion that gives 10 lucky consumers the chance to get what they really want over the holidays. When Visa cardholders use their card from November 1 to December 31, they will be automatically entered for a chance to win $100,000 to spend however they choose."
The “$100K Holiday” national promotion will be supported by an integrated marketing campaign consisting of a national commercial, point-of-sale and statement inserts, and a micro-site with an instant-win game giving consumers a chance to win over $25,000 in additional prizes, including a $1,000 Visa Simon Giftcard®. No purchase or obligation necessary to enter or win either promotion. To see Official Rules and access the site, visit: www.visa.com/100K..“We want to reward cardholders for using their Visa card for their holiday purchases. Cardholders will be entered for a chance to win when they use their Visa card, so the more they use their card, the more chances they get,” said Kellie Krug, senior vice president, marketing communications, Visa USA. “In addition to the ‘$100K Holiday’ promotion and the instant-win game, we are also instituting Jaye Hersh, celebrity shopping expert and owner of L.A.-based Intuition, as Visa’s ‘Chief Shopping Officer.’ In this role, Jaye will be providing consumers with holiday shopping advice – from how to budget and manage stress levels to offering tips on finding the best last-minute gifts.”
More than 685 member financial institutions and 355 merchant partners, representing more than 1,437 merchant locations that share Visa’s interest in rewarding cardholders over the holidays will be participating in the national promotion through statement inserts and marketing collateral. More than 12 million statement inserts and 2.7 million pieces of Simon Malls marketing collateral have been ordered.
“In the television commercial that supports the promotion, Ebenezer Scrooge performs ‘selfish’ acts of charity to show that even someone as stingy as Scrooge can be motivated to use his Visa card for a chance to win,” said Krug. The TV commercial will run from November 6 through the end of December.
In addition to the instant-win game feature, the micro-site will also include the promotion’s television spot, information on Visa Gift cards including a gift card locator and shopping advice and tips from Visa’s “Chief Shopping Officer.” To learn more about the “$100K Holiday” promotion, for Official Rules and to read shopping tips and advice from Visa’s “Chief Shopping Officer,” visit www.visa.com/100K
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