Heartland Payment Systems Partners With Peppercoin

Peppercoin works with partners like Heartland to provide merchants with innovative solutions that increase revenue through enhanced customer loyalty and reduce transaction processing costs. Peppercoin delivers unique value to the card networks and helps accelerate the cash-to-card transition, which will help Heartland increase its overall transaction volume. Heartland processes more than one billion payment transactions annually, primarily for small to medium-sized businesses.

Cheddar's Pizza is the first customer to sign under the new alliance between Heartland and Peppercoin. The family-owned pizza parlor, located in Cambridge, Mass., has been honored with TV Diner's "Gold Plate for Excellent Dining" award and will be using the Virtual Prepaid and Merchant Loyalty & Rewards components of Peppercoin's Small Payment Suite.

"Heartland is committed to providing valuable, reliable payments solutions to the small and medium size merchants who drive the United States economy," said Robert O. Carr, chairman and CEO, Heartland Payment Systems. "Peppercoin's technology platform, including its support for merchant- initiated loyalty programs and prepaid offers that are tied to the consumer's existing credit or debit card, is unique in the industry and compelling to our merchants, particularly those with small average tickets, such as fast casual restaurants, corporate cafes and convenience stores."

Peppercoin's Small Payment Suite uniquely leverages the credit and debit cards already in consumers' wallets, enabling merchants to gain broad reach for their loyalty and prepaid programs using the POS infrastructure they already have installed.

"Heartland's broad reach and respect in the merchant community makes them an ideal partner for Peppercoin as we look to grow our business through various channels," said Mark Friedman, president and CEO of Peppercoin. "Heartland understands what merchants want, and Peppercoin helps Heartland meet those needs by reducing merchants' card processing costs while giving them the solutions to grow their top-line revenues through enhanced customer loyalty."