Discover Debit Wins Independent Bankers Association of Texas Endorsement
The Board of Directors of the Independent Bankers Association of Texas has announced it has voted unanimously to exclusively endorse Discover Debit, a new signature debit program developed jointly by PULSE EFT Association LP and Discover Network.
IBAT Services Inc., IBAT’s products and services marketing division, will work with PULSE®, a Discover Financial Services company, to promote the product to the trade association’s more than 510 Texas community banks. The organizations will undertake a comprehensive marketing campaign to familiarize the IBAT financial institution members with the advantages of the Discover Debit program.
Under the terms of a multi-year agreement between IBAT and PULSE, IBAT has agreed to endorse the Discover Debit program exclusively.
“This signature debit program was designed with the needs of financial institutions in mind, offering improved revenue potential, transparent pricing, simple operating regulations and enhanced product features,” said Chris Williston, President and CEO of IBAT. “Following an in-depth review, IBAT is endorsing Discover Debit because it represents the best value for our member institutions.”
The first new signature debit program to be introduced in more than a decade, Discover Debit offers many advantages to financial institutions, including lower expenses, fully disclosed pricing and simplified billing. In addition, the product features proactive fraud and security measures, broad acceptance and numerous value-added cardholder services for both the consumer and business card programs.
Financial institutions may elect to offer Discover Debit in addition to any other signature debit products currently available. Participation does not require discontinuation of any existing relationship with other programs.
“Discover Network and PULSE are pleased that the Independent Bankers Association of Texas responded to the value proposition offered by Discover Debit and chose to endorse the program,” said David Schneider, President of PULSE. “PULSE and IBAT have a long-standing relationship, and we look forward to working together to market this exciting product to Texas community banks.”
IBAT also endorses Select ATM®, PULSE’s surcharge-free ATM alliance.
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