Bill Me Later - The "Credit Card Killer"

Erika Brown reports for Forbes on Bill Me Later - saying that I4 Commerce CEO Gary Marino certainly knows "how to pick a fight." Brown reports on one of the basic tenets of payments innovation - the amount of capital and time required for success - as experienced by Bill Me Later saying "so far it has taken him five years and $100 million in venture backing to persuade 2 million shoppers and 300 online retailers to try him out." Brown points out one important advantage that Bill Me Later brings to merchants - the ability to provide promotional financing combined with payment.