Another Look At Google Checkout
In an article titled 'Google Checkout Should Capture Small-to-Midsize Market", Jeff Molander blogs for Seeking Alpha about his views on why Google Checkout is likely being underestimated and could turn out to be "a killer application for Google." He figures consumer adoption is all about privacy (trust) and convenience of using Google Checkout as your online wallet. He concludes by saying that Google Checkout is much less about disrupting PayPal as it is about Google comprehensively serving the needs of the small to midsize marketplace.
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