American Express Opens Member Lounge
American Express has announced the opening of a "Members Lounge" at The Mall at Short Hills in Short Hills, New Jersey. According to Amex, its "Members Lounge is the ultimate destination, designed to reinvigorate Cardmembers as they shop during the busy holiday season. The Mall at Short Hills is one of the country's preeminent luxury shopping destinations, making it a prime partner to house the Members Lounge for American Express(R) Cardmembers. This is the first time American Express has hosted a Members Lounge at a retail shopping location."
At the Members Lounge, Cardmembers will be transported from shopping exhaustion to a refreshing space of tranquility. It will feature snacks and refreshments, coat check, a private restroom, couches and seating areas, free gift-wrap services, iPod and cell phone charging stations, and an email station, all complimentary to American Express Cardmembers.Additionally, American Express is creating a rewards shopping experience in the Members Lounge for Cardmembers enrolled in the Membership Rewards(TM) program. Cardmembers will be able to shop for reward redemptions and have access to discounts on featured Membership Rewards merchandise. In addition, American Express gift cards will also be available as an alternative for those hard to shop for gift recipients. For those who do not have an American Express card, the Member's Lounge will offer the opportunity to apply onsite, providing immediate access to the lounge.
"For today's consumers the experience of shopping is just as important as the act of shopping," said Ralph Andretta, senior vice president and general manager of Membership Rewards for American Express. "We are focused on creating unique and meaningful experiences for our Cardmembers, and the Members Lounge provides a relaxing environment where they can get the services they need during a very hectic holiday shopping season. Our Cardmembers seek out the premium retailers found at the Mall at Short Hills, one of the finest shopping destinations in the country, making it the ideal partner for this initiative."
"We are thrilled American Express has chosen The Mall at Short Hills as the exclusive shopping center in the country to launch this very special amenity program," said Janet Cesario, marketing & sponsorship director for The Mall at Short Hills. "American Express has been a wonderful partner of The Mall at Short Hills and their Members Lounge is on par with our continual effort to enhance our customers shopping experience."






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