Mobile Phone Banking and Low Income Customers
The Consultative Group to Assist the Poor (CGAP), United Nations Foundation (UN Foundation), and The Vodafone Group Foundation (VGF) have released the first public findings of a study titled "Mobile Phone Banking and Low Income Customers: Evidence from South Africa" (PDF) that studied on how low-income individuals in South Africa use mobile phone banking ("m-banking"). The findings show that m-banking can be up to a third cheaper for customers than the current banking alternatives, and users value the service for its security and easy use. However, this study shows more needs to be done to address negative perceptions about the cost and effectiveness of mobile phones and m-banking. The study concludes "with millions of mobile phones already in poor people’s hands, CGAP, UNF, and VGF see tremendous potential in the power of network operators, banks, and new entrants to deliver financial services through this channel.






