Visa Introduces Small Business Resource On MSN

The site features dynamic content including advice from small business experts, video case studies profiling five small business owners facing distinct challenges, a contest for small business owners to win their own expert consultation, as well as articles and tips that will help small businesses operate more efficiently.

“Business Breakthrough, Presented by Visa” focuses on five small business owners who were facing particular challenges in advertising, technology, organization, team-building, or finance. Visa paired these business owners with experts who evaluated the challenges and shared practical solutions to help make the small business more efficient and successful. Video vignettes recap the small business owner’s consultations with their expert, and provide site visitors with solutions for their own small business needs.

“Business Breakthrough reinforces Visa’s commitment to empowering small businesses to operate more efficiently and to reach their full potential. It is the latest innovative program Visa is using to provide small business owners with opportunities and insight that will further grow their business,” said Jon Raj, vice president of advertising and emerging media platforms, Visa USA. “While the microsite delivers solutions, real-life advice, and authentic content, it also educates small business owners on ways to streamline operations and be more efficient.”