Prepaid Cards Push Profits
Julie Crenshaw writes for Convenience Store Decisions about a study done by Clickin Research for the NACS Coca-Cola Leadership Council into convenience store customer payment preferences. According to Crenshaw, "Payment options help forge retailers' relationships with their customers by making transactions more convenient. Whether closed loop merchant cards good only for gas and in-store purchases or branded, reloadable debit cards good anywhere the brand is displayed, prepaid cards are increasing consumer loyalty and boosting customer visits."
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