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I4 Commerce's Bill Me Later Signs Brookstone

Tags » Bill Me Later, Consumer Lending, ECommerce Payments, Internet Retail

I4 Commerce, a provider of payment and marketing technology solutions for multichannel retailers, has announced that Brookstone is now offering customers the option to buy now and pay later with Bill Me Later. Part of I4 Commerce's PayCapture suite, Bill Me Later is a fast, convenient and secure way for Brookstone customers to pay for purchases without providing credit card information.

Brookstone is offering customers no payments for up to one year on items purchased using Bill Me Later depending on the price of the order. Brookstone customers can use Bill Me Later on purchases made online or via telephone.

"In a relatively short amount of time, I4 Commerce has become a valuable marketing partner for us," said Marie Harding, director of operations for direct marketing at Brookstone. "Bill Me Later immediately contributed to our bottom line by helping us to attract incremental sales and new customers, especially as we enter the fall when people can buy more expensive products now without dipping into their holiday gift budgets. We have also seen that customers that use Bill Me Later are more likely to purchase luxury items, such as our premium massage chairs, our new iGallop exercise saddle and our line of high-resolution digital photo frames and albums."

With PayCapture, I4 Commerce enables retailers to take back their point- of-sale payment experience and capture lost sales, increase customer loyalty and maximize profits. Through a single implementation, PayCapture gives merchants access to a suite of technology solutions including Bill Me Later, promotional financing, private label and integrated marketing programs.

"By implementing a multi-level financing strategy based on our PayCapture suite, retailers like Brookstone can experience incremental sales growth and higher average order values," said Vince Talbert, vice president of marketing, at I4 Commerce.


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