First Data Enhances Suite of Small Business Services, Tools

Flexible Point of Sale Terminal

The FD-100 terminal®, First Data's newly launched merchant payment processing terminal, has replaced the company's previously deployed Linkpoint® AIO® terminal. The enhanced terminal provides small and medium-sized merchants with a solution that supports the full range of consumer payment options. Utilizing the Microsoft Windows CE 4.2 operating system, the lightweight FD-100 unit has a touch screen display, five USB ports and unparalleled flexibility. Size, cost, speed and expandability make the FD-100 an ideal merchant application for smaller retail locations.

High Speed Internet Payment Processing

EarthLink and First Data Independent Sales Services are now offering an easy and affordable high speed internet payment processing solution for small and medium-sized business owners. EarthLink Business Solutions broadband access bundled with First Data's FD-100 terminal gives these merchants the ability to process transactions at a faster rate and to connect multiple terminals to a single DSL line.

Identification and Verification Services

Through an agreement with IDology Inc. (www.idology.com), First Data merchant customers conducting online or telephone sales can now access IDology's identity and age verification services through an integrated solution or web-based portal. Using the ExpectID suite of proprietary solutions, merchants can validate the identity and/or age of a customer not present without requiring personal information from the consumer such as a social security number. This allows merchants to drive more revenue through faster order processing and clearance of exception transactions while also minimizing the amount of manual review needed, reducing chargebacks and preventing fraud.

Website Building Tools

Website Pros and First Data Independent Sales Services are offering a full suite of Do-It-For-Me Internet solutions for small and medium-sized merchants. First Data merchant customers that want to establish an initial web presence, sell online, or drive more traffic to an existing website, can work directly with Website Pros sales and service experts to maximize their online presence.

"These rollouts further demonstrate our long-term commitment to small and mid-sized merchants whose customers demand a high level of convenience, choice, flexibility and security when it comes to paying for goods and services. We're confident First Data will continue to provide our sales channels with the solutions they need to differentiate their business," said First Data's Kim Fitzsimmons, president of the company's Independent Sales Services organization.