Cardways.com Offers Customized Gift Cards
Cardways.com has announced the launch of its new Web site that offers consumers the opportunity to customize gift cards and greeting cards, allowing them to add their own personal touch to an already popular gift.
American consumers spent more than $55 billion on gift cards last year, making them the most given holiday gift category in 2005*. At Cardways.com, consumers can make gift cards uniquely their own by uploading digital photos and script to create a personalized message for family and friends. From a ballet recital to a memorable vacation spot, users can easily add their photos to appear on two-thirds of the gift card. The remaining third of the gift card features the retailer at which the gift card value can be redeemed."We know people love receiving gift cards for their convenience and freedom, but we've found that gift card buyers often feel guilty for not giving a more personal gift," said Jeff Keller, Chief Customer Officer, Cardways.com. "We built Cardways.com to make gift cards thoughtful, personal and easy for everyone."
Orders are processed and shipped within one business day from the time of order and sent directly to the recipient or buyer via First Class US Mail. For an additional charge, the buyer can have the gift delivered the next day. Cardways.com is an affordable way to 'design your own' gifts at just $4.50 (plus the value of the gift card and a stamp) for a completely customized gift card and greeting card package, or just $3.25 for a personalized greeting card (without a gift card).
In a growing era of consumer product and experience customization, the demand for custom-made gift cards is spreading rapidly. Retailers currently offering customizable gift cards include Linens 'n Things, Circuit City, Overstock.com, Yahoo! (only at Yahoo! Photos), Waterford.com, 6pm.com, Napster, Regis Salons, eBags.com, Lids and Cardways.com. Retailers offering custom gift cards in time for the holidays include Lowe's Home Improvement, Travelocity, Comp USA, Dillard's and Quizno's.
Cardways.com is a service of Arroweye Solutions. Founded in 1999, Arroweye Solutions is a technology enabled marketing services company focusing on gifting solutions for multi-channel retailers. Arroweye is based in Chicago, IL. For more information, visit http://www.arroweyesolutions.com .
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