Bitpass Unveils Next-Generation Digital Commerce Engine

By introducing robust subscriptions and accounting solutions technology into an advanced Bitpass platform, the company is offering a full solution that allows merchants and publishers to customize the buying experience and capitalize on digital content while providing consumers with an unparalleled downloading experience and user interface via a single universal account.

“After working with some of the biggest digital content providers in the world, such as Disney, CanWest, MSN and ABC, we saw a growing need for merchants and publishers to make their content work for them in a creative way in order to reap rewards and remain competitive in the exploding digital media space,” said Doug Knopper, CEO of Bitpass. “On the other hand, consumers were looking for an easier way to track all of their downloads, from music to movies and we saw the opportunity to extend our leading payments solution to solve these problems simultaneously.”

"Entercom chose BitPass' digital commerce engine for its ease of implementation and its flexibility to support a wide range of purchase types and price points," said Amy Van Hook, Director of Marketing Services for Entercom, one of the five largest radio broadcasting companies in the US. "The BitPass solution allows us to simplify single-purchase downloads, subscriptions and up-sells to all types of digital content."

Today, merchants and publishers need more sophisticated tools to garner the most return for their digital media. Using this new platform, they can maximize their resources and develop their customer base through flexible online merchandising, rewards and analytical tools created by Bitpass to better understand and address consumer need and interests, creating a return on content, customers and community simultaneously. The new Bitpass platform also makes it easy for merchants to retain customers, allowing them to easily manage subscriptions and pricing while optimizing the user experience with a painless transaction process through one-click purchases enabled by the universal account.

“Subscriptions are a huge part of our business and so we need creative and easily implemented approaches to entice our customers. Working with Bitpass, we are able to offer our audience an excellent solution,” said Lisa Klem Wilson, senior vice president and general manager of United Media.

Marketers join merchants and publishers in reaping the fiscal benefits of Bitpass’ solution. Using the Bitpass platform, marketers gain insight into consumers’ buying habits and interests, allowing them to customize content and target the appropriate audiences, as opposed to deploying broad, unfocused campaigns that underutilize valuable marketing and advertising budgets.

Consumers will also benefit from the promotional capabilities afforded by Bitpass; with the option to opt into content, they can receive valuable digital content in return for action. In this means, consumers receive only the collateral that they have expressed an interest in, alleviating them of random solicitations, while providing merchants and publishers with an engaged audience. Bitpass further improves the consumer’s experience with the universal iMedia download account. With the iMedia Account, the consumer’s buying experience is the same with any merchant and all of their payment preferences and downloads history dwell in one place, available for access at any time. In addition, the Bitpass account allows consumers to be easily authenticated without sharing private data for online transactions.