What's A Bank Debit Card Issuer To Do?
David Stewart of Global Concepts writes for Payments Strategies about what bankers need to be doing to insure their debit card programs remain competitive in the face of a number of risk factors including "pending litigation around interchange fees, customer adoption of less profitable payment alternatives such as ACH and the expense of reward programs."
Stewart recommends that banks "optimize their rewards programs, increase debit card activation rates, promote direct deposit of payroll and the use of debit cards for bill payment and reconcile their enterprise payments strategy and individual incentives that promote suboptimal customer behavior."
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