Shell Platinum MasterCard Triples Rebates For New Card Holders

With an average fill- up of 13 gallons, consumers who spend $36 could be earning $5 in Shell gasoline rebates per fill up during the triple rebate period. Plus, if you factor the three percent tripled rebate on all other purchases like holiday shopping, and no rebate cap on the amount of rebates that can be earned, the rich offer can help consumers save more than any other credit card product available in the oil industry.

New applicants can take advantage of the triple rebate each time they use their new Shell Platinum MasterCard during the first 60 days after receiving their card in the mail. At the end of the 60-day period, the rebate will return to the everyday savings of a five percent rebate on all Shell gasoline and on the first $100 of daily Jiffy Lube purchases, as well as the one percent rebate made on purchases everywhere else MasterCard is accepted. All rebates are automatically applied directly to customers' monthly statements as credits toward future Shell gasoline purchases.

"Based on the success of the triple rebate program last year we have decided to repeat it to give customers another chance to benefit from this industry leading promotion," said Elizabeth Hudson, manager of the Shell MasterCard program at Shell Oil Products US. "It demonstrates our dedication to finding innovative ways to offer consumers a way to lower the cost of driving without sacrificing the quality of their fuel."

The efforts to promote the Shell Platinum MasterCard triple rebate promotion include a national advertising and communications campaign that uses TV and Internet advertisements and public relations efforts to generate awareness. In addition, Shell stations will receive a comprehensive point-of- purchase package that includes pump toppers, pole signs, register signs and numerous other forms of advertising the offer on site.

"We designed the promotion and the national advertising and communications campaign with two primary objectives in mind: helping to boost traffic at our stations and increase the number of applications for the Shell Platinum MasterCard," said Hudson. "We're committed to supporting our credit card portfolio with marketing incentives that grow accounts, promote customer loyalty and increase sales volumes for our operators."