Mobile Marketing Association Creates m-Commerce Committee
The Mobile Marketing Association has announced that it has launched an m-Commerce Committee to develop best practices, standards and other guidelines for mobile-commerce initiatives. The committee will serve as a consortium between wireless carriers and key players in the m-commerce ecosystem, including brands, retailers and media. The committee's goal is to create a framework that provides consumers with a simple, consistent, user-friendly m-commerce experience across the industry.
The m-Commerce Committee, chaired by Mark Kaplan, founder and chief strategy officer of Assembly, LLC., and Eswar Priyadarshan, founder and chief technical officer of Quattro Wireless Inc., will focus on three key areas:"Mobile commerce will become a critical element to drive the adoption of the mobile channel and mobile advertising both for digital and physical goods," said Laura Marriott, executive director of the MMA. "The MMA continues to take a leadership position in the development of the emerging mobile marketing industry."
- Defining the m-commerce ecosystem, marketplace and customer experience
- Creating guidelines and best practices to enable a "one-click" m-commerce experience for consumers
- Creating a consortium for carriers and select members of the ecosystem to facilitate guidelines, best practices, operations and intellectual property for both digital and physical goods
"Consumers and carriers both want the same thing: an open, standardized, secure but easy-to-use m-commerce experience for the physical goods marketplace," said Mark Kaplan, founder and chief strategy officer of Assembly, LLC. "The m-Commerce Committee has been created to help achieve that vision and, in turn, ensure that m-commerce lives up to its potential for both brands and consumers."
"We're pleased to be working with the MMA to further drive the use of the mobile medium by way of establishing more consistent and consumer-friendly m-commerce experience for mobile advertisers and digital goods merchants," said Eswar Priyadarshan, founder and chief technical officer of Quattro Wireless Inc., a leading mobile advertising service enabler.
For more information, please contact committees@mmaglobal.com. For information on MMA membership, please see www.mmaglobal.com.
Stumble It!
Add your comment... (note that all comments are reviewed before they're published)