MasterCard Launches Business-to-Business Advertising Campaign

“This campaign cuts through the clutter of typical corporate advertising, bringing to life what differentiates MasterCard Worldwide from the competition,” said MasterCard Worldwide Chief Marketing Officer Lawrence Flanagan. “By linking our business and marketing strategies, the campaign visually communicates the new corporate brand, and illustrates how our unique, three-tiered business model strategically drives real value for all our customers.”

The ongoing campaign, currently comprised of five ads, collectively tells the MasterCard Worldwide corporate story. The campaign’s central theme is the most top-of-mind connection people have to MasterCard: “A piece of plastic that lives in your wallet.” Once that connection is established, the plastic stretches into illustrations of the strategic capabilities MasterCard Worldwide offers, and depicts how MasterCard makes commerce more advanced, secure, intelligent and valuable to cardholders, customers and merchants.

The new business-to-business campaign will launch in October in the United States, United Kingdom, Europe, Asia and Australia. MasterCard Worldwide will continue to roll out this campaign in additional markets in early 2007. The ads will run primarily in business-to-business publications worldwide, which are read by the company’s issuers, acquirers and merchant partners. During the initial launch, the ads will also be published in publications with a slightly broader-based readership, such as The Financial Times and The Wall Street Journal, to maximize awareness.