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Discover’s ‘Shear’ Madness

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Stuart Elliott reports for the New York Times about Discover's new advertising campaign - featuring scissors. Elliott suggests that unlike more humdrum ads for other credit cards, "one that shows scissors being used to slice and dice credit cards like so many vegetables may get noticed." See also Discover's new website featuring the new campaign.

Posted: Sep 25, 2006 10:15 AM Pacific |   |   |   Tweet This

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