Catwalk Distribution Offers Industry Debit Card For Models

This exclusive card combines the powers of a prepaid card and the flexibility of a checking account all rolled into one. In addition there is a rewards program offering one point for every dollar spent. The card is issued by MetaBank pursuant to license from MasterCard International, Incorporated.

"We are excited about the opportunity to work with Trycera on this venture," states Catwalk President Gregory James. "Through our relationships with modeling agencies worldwide, it is our hope that this card will allow for new opportunities for growth within the industry and offer an increase in financial responsibility among young adults."

The Model Prepaid MasterCard(R) Card was created by James who illustrates the appeal of this market to advertisers and sponsors through his phrase "EGOTEEN" marketing, a concept that describes the more than $169 billion in annual teenage discretionary spending and growing. The relationship between Catwalk and Trycera was forged with this understanding of the buying power of the teenage market. Trycera is a registered agent of MetaBank.

The card is intended to be used as a tool that allows for discussions between parents and their teenager regarding financial responsibility. It can be reloaded by the parent and notify children on their cell phones, have payroll checks directly deposited to the account and notify both parent and teen via e-mail when the funds are depleted, while allowing the parent to view where the funds were spent.

Over 10,000 girls, age 13-24, entered the CosmoGIRL! So You Want to Be a Model Contest produced by ESB Productions and Peter Glenn Publications. All contestants are eligible for the card, however teens age 13-17 must have parental consent to apply for the card. Teens 18 and over can apply for the card immediately by entering the Contest or by visiting http://www.mymodeldebitcard.com.