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Big Banks On Campus

Tags » Banking Industry, Card Issuers, Checking Accounts, Credit Cards  » Comments (0)

Jane Kim reports for the Wall St. Journal on this season's marketing efforts by banks on college campuses around the country - and the trinkets, from iPod Shuffles to cases of Coca-Cola to lava lamps, that they're giving away to entice students to open new student checking accounts, signup for new credit cards, etc. Nope, no toasters are included.

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