Subway Merges Payment, Loyalty and CRM Programs
Evan Schuman writes for eWEEK about "what one executive of the $9 billion, 26,000-restaurant Subway chain dubbed "the single largest integrated cash card program in the world." Schuman reports that "Subway has come out with a card that handles payment, instant loyalty rewards and highly targeted promotions that can be tracked by the customer" with the software behind the Subway program provided by Chockstone.
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