Retailer Concerns About Google Checkout
Brian Smith blogs on Comparison Engines about comments made yesterday in a research note by Piper Jaffray's Safa Rashtchy regarding retailer concerns about "ceding customer ownership to Google" if they implement Google Checkout. Rashtchy's survey of retailers raised "concerns about disintermediation, lack of system flexibility and the perception that Checkout provides Google too much visibility into their business, especially relating to Google search driven conversion rates."
Add your comment... (note that all comments are reviewed before they're published)