New Aite Report Re: Online Banking As Acquisition Channel
The Aite Group has announced a new report titled "Online Banking: Moving Toward a New Paradigm" that surveys 21 of the top 50 US banks and forecasts that, by 2010, 13 percent of new checking accounts in the US will be opened via the online channel. According to the report, the top performer among the banks surveyed says they are currently sourcing about 20 percent of new checking accounts online with the next highest performer currently sourcing 13 percent.
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