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More On PayMate India's Mobile Payment Solution

Tags » India, Mobile Payments, PayMate

NewMedia@Work reports on PayMate India's collaboration with with Citibank and Euronet to launch a mobile payment solution based on premium SMS.

“The demand for VAS from mobile phones is growing at a tremendous rate, thus we are bringing in new services, better applications, richer content and continuous connection capabilities. PayMate is a robust and convenient m-commerce solution, which will provide benefits to all members of the ecosystem, ranging from the operator, to the service provider all the way to the end consumer” says Ajay Adiseshann, Founder & MD, PayMate.

“With increasing penetration of mobile phones, mobile commerce is set for tremendous growth over the coming years. The key elements for success are speed of transactions and security. The PayMate service addresses these two key elements. With this service our customers can now conveniently make routine purchases using their mobile phone itself,” said Vijay Ramchandran, Country Marketing Director and Head Internet Banking, Citibank India.

“The Naukri.com group has believed in constant innovation and this year a major thrust is to go beyond the web and deliver relevant content on multiple devices and multiple platforms. We see huge scope in an application like PayMate as VAS in India is still driven by SMS, and the efficiency of a payment solution like PayMate looks very promising." says Kumar Apurva-National Head- Mobility, New Media & Ad Sales, Naukri.com.


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