Mobile Payment - A Successful Model For The Middle East
Booz Allen Hamilton has found that in countries where most retail sales are conducted on a cash rather than card basis, but have high mobile phone usage, phone-based payment systems have a strong possibility of success. 'The Middle East has a high mobile phone usage rate,' said Karim Sabbagh, a Vice President at Booz Allen Hamilton. 'A phone based payment system that simply replace paying by cash and other electronic means could be popular in this region.'
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