Mobile Commerce Reverses Paradigms
India's Financial Times carries an opinion piece on mobile commerce by former Korea University Business School professor Mike Gauba in which he focuses on the differences between Internet and mobile - saying that mobile commerce supports an “on the go” business model that draws its strength from applications which have a strong synergy with mobility. He says "people will use mobile in a very small way to access Internet as a horizontal paradigm but would certainly like to use mobile in a big way to access lifestyle and business specific applications — which will address their needs while “on the go"."
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