Annals of Innovation: Bank Of America's Keep The Change Program
Ideo describes its involvement with Bank of America's innovation team in the development of the bank's "Keep the Change" debit card program. According to the article, "in less than one year, [Keep the Change] attracted 2.5 million customers, translating into more than 700,000 new checking accounts and one million new savings accounts for Bank of America. Impressed by the unique and intuitive nature of the program, 99% of its subscribers have chosen to keep the service--along with their change."
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