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"All About Rewards" Surveys Moms

Tags » Card Reward Programs, Chase Card Services

According to the "All About Rewards" survey of moms nationwide, conducted by Harris Interactive and commissioned by the Disney Rewards Visa Card from Chase, 41 percent of moms use a rewards card but many are not redeeming the rewards they have earned.

The "All About Rewards" survey found that 53 percent of moms with a rewards credit card have not redeemed their points. The survey finds that 55 percent of moms haven't redeemed their rewards because they feel they haven't earned enough points for something they want, while 41 percent are waiting for the right time to redeem them. Additionally, 31 percent are unsure of the rewards their credit card offers.

"As a mom, I know the lengths we'll often take to be sure we are getting the most value for our money and searching for a rewards credit card is really no different," said Robyn Spizman, a nationally recognized consumer advocate, "Super Mom" and expert on time- and money-saving tips for families. "For example, with the right rewards card, families can offset the cost of a family vacation with purchases made throughout the year."

What Moms are Saying

The "All About Rewards" survey uncovered several other interesting findings about moms who have a rewards card:

  • 41 percent of moms say they are dissatisfied with their rewards card program
  • 34 percent of moms say their credit card does not offer the types of rewards their family wants
  • 32 percent are frustrated by the restrictions their card carries (e.g. black-out dates, limited availability to use rewards for flights and hotel rooms, high point thresholds)
"Many families value variety and flexibility when it comes to rewards card programs, which is why we designed the Disney Rewards Visa Card with no block-out dates and no capacity restrictions that can be used towards just about everything Disney - from toys, DVDs and books to Disney Park tickets, hotel stays, dining and shopping," said Jenny Cohen, vice president of consumer relationship marketing for The Walt Disney Company. "The Disney Rewards Visa Card is among those rewards cards specifically designed to meet the various needs of today's families by making it easier to redeem what they have earned for just about everything Disney."

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