Consumers Willing to Use Contactless Payments for Inexpensive Items

A new survey, conducted by Ipsos Insight and Peppercoin, explores the willingness of Americans to use contactless payments to pay for inexpensive items.

More than 50 percent of respondents, which translates into more than 100 million Americans, would use contactless cards to buy gasoline, items from fast food restaurants or corporate cafeterias, or groceries. More than 40 percent would use contactless cards to pay for convenience store items and transit fares (subway and bus fares and tolls). Almost 40 percent would use contactless cards to buy coffee or pay for parking, and 30 percent (60 million Americans) would use contactless cards for video games or at a vending machine or kiosk.

Survey results also showed a strong alignment between contactless payments, young consumers, and high-income consumers.