Google Checkout: Amazon's Worst Nightmare
Rafe Needleman posts on his CNET Web 2.0 blog that he believes Google Checkout is a serious threat to Amazon.com - because it makes checkout at non-Amazon merchant locations just about as convenient as buying via 1-Click on Amazon.com itself. He also points out that as a result of Google Checkout "no other online company will end up knowing as much about the spending behaviors of online consumers as Google."
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