Google Checkout: Who's On First?
A friend writes: "If I understand the Google Checkout service correctly, the point that all these analysts missed is that Google Checkout is a one-card wallet. Seems that point wasn't lost on Citi. In a one-card wallet, being first in the wallet, means you are top of wallet, so being first to market is a big deal. I suspect Google opted for a one-card wallet in order to create a very smooth customer checkout experience."
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