Coast to Coast Store Accepts Finger Scan Payments

Florida residents can now conveniently and securely pay for groceries, takeout foods, car wash, and gasoline with the touch of a finger at a new retail location in Tampa. The service is the first finger-scan payment system in the state of Florida.

"Coast to Coast's unique convenience center concept, located at the corner of Florida and Bearss Avenue, is a great fit for incorporating biometric payments, and we are excited to be the first Tampa retailer to give our customers the convenience and security of paying with the touch of a finger," said Amer Hawatmeh, president of Coast to Coast. "The system debits a shopper's checking account just like writing a check or using a debit card, but without having to hassle with wallets, cards, PINs, paper or checks. Because account numbers are not exposed, the technology is helping us provide our customers with faster checkouts and more secure transactions."

The new finger scan service is powered by biometric payments leader Pay By Touch(TM), which recently acquired BioPay and owns and operates the BioPay-branded biometric payment network throughout the country.

As an introductory offer, customers who enroll to use the BioPay-branded service at Coast to Coast will receive a free car wash with their gas purchase. On subsequent visits, consumers will receive free chips and a fountain drink with a deli meal purchase.

Signing up takes just a couple of minutes at a special kiosk located at the retail location or online at http://www.biopay.com. Signing up is simple and consists of providing identification, checking account information, and a finger scan. The system is free to enroll in and free to use, secure, and customer information is never sold. Once signed up, customers can immediately make purchases with the touch of a finger at any retailer offering the BioPay-branded service. Besides convenience, finger-scan payments provide the ultimate security. No one -- not even the store associate -- sees the account number, or the payment method used to make purchases.

"Paying with the touch of a finger is a win-win for consumers and merchants," said John Rogers, founder, chairman, and CEO of Pay By Touch. "Shoppers can conveniently and securely make purchases with the confidence that their personal information remains secure before, during, and after the transaction."