So You Want To Be A Mobile Operator?

DiamondCluster has published a white paper by Hamilton Sekino, Amaresh Tripathy, and David Gates titled "MVNO 3.0: How a new breed of wireless providers will bring strong brands into the MVNO space" (PDF) that discusses the rise of Mobile Virtual Network Operators (MVNOs) such as Virgin Mobile and Mobile ESPN and looks at how the MVNO ecosystem could evolve to support other brands - such as financial services brands - launching their own private label mobile services. Imagine getting your next specially equipped mobile banking and payments-powered Treo from your credit card issuer or your retail bank!