MPD: Gen X and Y - David Evans Keynote
Last week, David Evans of Market Platform Dynamics gave a keynote at Card Forum titled "Gen X and Y: Path to the Future or Distinction Without a Difference" (PDF). Based upon his proprietary research, he appears skeptical about the whether they'll want to use their mobile phones to make purchases and suggests concerns about security may keep them from trying contactless devices. He also says that with respect to issuers being challenged by receivables growth, "young people today revolve much less than young people a decade ago."
Stumble It!
Interesting: this can be read to say that people have a higher preference for mobile phone payments (44.5%) than contactless (39.7%). Of course it is just a survey.
Posted by: neet | May 25, 2006 at 02:01 PM