MasterCard and Florida Team Up for Hurricane Preparedness
Jenny Holland reports for BrandWeek about a public-private partnership with Florida announced by MasterCard on Friday that will allow the "storm-tossed state to use MasterCard’s signature tagline as part of a print campaign that encourages Floridians to be prepared for hurricanes."
“The MasterCard ‘Priceless’ campaign has evolved into a highly effective communications platform for reaching consumers,” said CMO Larry Flanagan in a statement. “It is our hope that the campaign will help motivate Floridians to take action now to protect themselves from the types of storms that have been so devastating in recent years.”
Add your comment... (note that all comments are reviewed before they're published)