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Allegiant and Loyalty Lab Announce Alliance

Tags » Loyalty Programs

The Allegiant Group has announced a strategic alliance with Loyalty Lab for Allegiant to provide program development, management and marketing expertise to Loyalty Lab clients and Loyalty Lab to provide its CRM platform to Allegiant's loyalty clients.

"We are excited about the value the alliance brings to both companies. Loyalty Lab's CRM suite provides Allegiant a world-class platform that will enable us to design and manage more innovative loyalty programs for retailers and service companies. Loyalty Lab's clients will be able to tap into Allegiant's best-in-class loyalty expertise and reward products" said Stephen Drees--president of Allegiant.

Loyalty Lab is the latest of a number of companies to partner with Allegiant. Nine other companies are in partnership with Allegiant including: Shift Global, Loyalty Research Center, Customer Asset Consulting Group, FiSite Research, 121 Marketer, Bullseye Marketing Group, Profitable Projects, Hendricks Consulting, Top Gun Sales Performance System. Allegiant also offers best-in-class reward currencies. Its reward certificates and stored value cards are accepted nationwide for purchases in categories such as retail, travel, dining, movies & entertainment, sports & leisure.

Allegiant members and partner companies have experience in numerous industries with a Who's Who list of B2C and B2B clients including: Time Warner, Titleist Golf, The Limited, Panasonic, Bacardi Global Brands, American Express, E-Trade, MBNA America, Philips Electronics, The Prudential, Exxon/Mobil, Unilever, General Electric, Walmart, Bank of America, Sears, Cummins Engines, Miller Brewing, Best Buy, Ford Motor Co., Hershey Foods, US Bancorp, Goodyear, Macy's, AT&T, McDonald's, Aetna, Procter & Gamble, Allstate, Home Depot and many more.


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