The Jimi Wallet - A Card Issuer Opportunity?
A few days ago, Rob Walker wrote a story for the New York Times about the Jimi Wallet - "the wallet for people who hate wallets" (and who doesn't!).
Seems like this $16 retail wallet would be a great "surprise" for a cardholder from a card issuer as a thank you, reward, or in lieu of a toaster for opening a new account.
Better than association branded tip trays, the Jimi rides along in your pocket giving the issuer a promotional opportunity every time the wallet is pulled out of the pocket!
In the world of the future, the wallet "skin" could include the issuer's contactless chip - eliminating even the need to pull the card out of the Jimi to pay for your morning Starbucks or to hop on the Metro.The Jimi Wallet
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