Loyalty Is in the (Private) Cards
Phillip Britt writes for DestinationCRM.com about a recent Javelin Stratregy & Research report titled "Contactless Payments: New Merchant Data Reveals Opportunities and Threats for Bankcard Issuers".
According to the report, roughly 35 percent of the merchants that are considering contactless payments see private-label cards as best helping them drive revenue or meet business goals. Only 5 percent cite major credit cards(American Express, Discover, MasterCard, Visa,) as helping them meet these goals.
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