Some Consumers Still Uncomfortable With Online Banking
The Conference Board has released some new results from its Consumer Internet Barometer which found that nearly 52 percent of online consumers are extremely concerned about security when banking online, although the level of concerned consumers has fallen from 62 percent in 2004.
At the other end of the anxiety barometer is the filing of federal taxesonline. Only 43 percent of web surfers feel the same degree of apprehension about filing their federal taxes online. But more people are getting comfortable with this process. Just two years ago, 52 percent of online consumers were extremely concerned about filing online.Women are generally more concerned than men about security when conducting financial transactions online. But the gender gap has narrowed and both sexes are less concerned today than they were in 2004.
"It is not surprising that we still see high levels of wariness about the security of banking and filing taxes online," says David Stark, North America Privacy Officer of TNS. "Many Americans are alarmed by Internet scams and media reports of data security breaches. The easing up in concern levels is encouraging, however, as it suggests that consumers are not only more familiar with banking and filing taxes online, but also increasingly aware of how to protect themselves on the Web," Stark added.
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