Citibank Launches Citibank Direct High Yield Savings Accounts
Clint Riley reports for the Wall St. Journal on Citibank's launch of a new high yield savings account program competitive with similar accounts offered by ING Direct, HSBC, and Emigrant Savings. Citi's approach, however, also requires consumers to maintain a Citibank checking account. The new e-Savings account is offered on a new website at direct.citibank.com.
"This is not just about high-rate savings accounts," said Catherine Palmieri, managing director of online operations at Citibank. "What this is really about is taking Citibank.com and starting to market it to an Internet-savvy consumer."
For more details, see the website at: direct.citibank.com.
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