Biometrics: Payments At Your Fingertips
Alex Halperin writes for Business Week about using biometrics for payments and San Francisco-based Pay By Touch who now reports having enrolled 2 million people in its fingerprint biometric payment system.
Because a customer's Pay By Touch account can be linked to several payment devices, retailers can also save money by encouraging people to use accounts that incur lower fees, such as a checking account accessed by debit card. A recent report by Bernstein Research noted that systems like Pay By Touch could increase pressure on credit-card companies to reduce their charges to retailers so they don't lose market share.
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