A Peek Inside The ATM Industry
Tracy Kitten writes for ATMmarketplace.com about last weeks annual Palm Desert National Bank partner conference and some of the initiatives - like prepaid debit - that the bank is pursuing.
One program to which PDNB pays special attention is debit. Often a behind-the-scenes player, PDNB is taking a lead role in spear-heading the prepaid debit-card effort."We see ourselves as being a sponsor for the card programs, and this is going to be a bigger part of our business," said Sandra Hartfield, president and chief executive of PDNB Electronic Banking Solutions. "Cash and cash management will always be our core business, but we are looking to explore new opportunities."
"I think the industry as a whole is just scratching the surface with prepaid products," PDNB's Liz Nutting said. "By focusing only on the underbanked, you miss a lot of opportunity for some prepaid products that cater to the already banked. The banks are the ones that already understand these cards and how to use them, and to ignore them is one-sighted."
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