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Visa Focuses on Winter Olympics, Not Super Bowl

Tags » Visa

Frank Green writes for the San Diego Union-Tribune about how this year Visa USA is skipping the Super Bowl and focusing its advertising spending on the upcoming Winter Olympic Games.

Visa USA said it opted to book ads only on the Olympics broadcasts because viewers will see the brand repeatedly on multiple evenings during one of the world's most-watched sporting events.
Date: February 5, 2006 at 05:52 AM Pacific   |      |  

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