New Ideas in Credit Card Issuer Portfolio Analytics
Mercator Advisory Group has announced a new research report that covers a variety of strategies for credit card issuers to improve portfolio returns by delving more deeply into improving and expanding the uses of portfolio analytics across the account lifecycle.
"Issuers are exploring all kinds of new ways to make use of portfolio analytics; whether to improve the quality of underwriting, better predict bankruptcy, detect fraud, and more effectively cross-sell or improve account retention," says Brian O'Keeffe, Director Mercator's Credit Advisory Practice and the author of this report."In addition, issuers are trying their hardest to make use of data they already have that might be useful in ways they never expected before."
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