More on Life Takes Visa
Eric Dash reports for the New York Times on Visa USA's new Life Takes Visa advertising campaign that "hopes to rebrand the company as the payment partner in people's lives."
George Raine reports for the San Francisco Chronicle:
"The idea is to make an emotional connection with consumers. "Life Takes Visa reinforces our brand promise to deliver innovative products and services that can be used anytime, anywhere, and that empowers Visa cardholders to experience life and business their way and on their terms,'' Susanne Lyons, executive vice president and chief marketing officer of Visa USA. said."
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