Looking At Mobile Commerce From 3GSM
The Telegraph (UK) reports from the recent 3GSM mobile conference on mobile commerce activities based upon digital content. Mobile operators are hungry to find new sources of revenues - and content was this year's unofficial conference theme apparently.
An executive at T-Mobile said: "The walled garden approach to content has failed. Operators will all have to allow customers to freely browse the internet without limiting their options."However, despite the adoption of next-generation or 3G networks, which allow higher download speeds, relatively few consumers use their handsets for anything other than making phone calls or sending text (SMS) messages. According to M:Metrics's data for December, only 7.1 per cent of UK mobile customers used their handsets for purchasing a ring tone in the month. Just 4.1 per cent bought a game using their mobile and only 6.3 per cent used it to send or receive a personal email.
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